Bite-sized Contents and Chatbots

A bite-sized content, like a bite-sized snack, is a short, succinct, and highly contextual content. By analogy, the bite sized content came up with the advent of the millennial generation and has been adopted by other generations as well. Younger generations do not like longer videos, articles, or web pages – should I say they do not have time to consume longer, boring contents. They like shorter articles, and shorter videos (5 minutes max versus 30 minutes).

Over the time, simple and shorter web pages have become overwhelmingly complex, boring and overload of information. Companies are having tough time organizing their contents. Finding relevant information on a page is like finding needle in the hay. That is the reason Chatbots are perfect for bite-sized responses. Ask a crisp question and get back a crisper response that is highly relevant. That’s interesting and productive.

This thesis was validated by one of Cooldimi customers – a popular science center. They shared that they have a highly informative and beautiful website that they update continuously. However, the customer has experienced lower web traffic that has been going down, though their site is continuously updated and has excellent contents. In my discussion, I suggested a messenger based chatbot interface, where the users can ask for simpler, and shorter questions, and the responses are smaller, shorter and relevant answers. This was music to our customer ears and they would love to use that service. In addition they liked this idea, as is so focused to the point, because youngsters with a limited attention span would like to use messengers rather that browse entire websites looking for a specific answer.

One more thing: their users can use chabots pretty much anytime and anywhere.

Posted in Artificial Intelligence, Chatbot, Customer Experience, Digital Assitant, Machine Learning, Uncategorized and tagged , , , .

Kuldip S. Pabla

Kuldip believes in and practices Customer Centric Product Designs. He believes that customer experience must not be an afterthought. A well designed product should require minimum customer support, and even before a customer calls in for support, the support team should be aware of the problem with an actionable insight.

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